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DVD Fight Intensifies: Microsoft and Intel to Back Toshiba Format
Microsoft and Intel are throwing their full weight behind one side in the long-running battle over the format for the next generation of high-definition DVD's.Today, the two companies will announce that they are backing the HD-DVD format developed by Toshiba over the Blu-ray standard championed by Sony, Matsushita Electric, Samsung and others. Microsoft announced in June that it would work with Toshiba to develop high-definition DVD players. Now, Microsoft and Intel say they will develop software and chips that will allow personal computers to play the next-generation DVD's from Toshiba.
The companies said they had not ruled out incorporating Blu-ray technology in their operating systems and on their chips in the future. But they are convinced that as of now, the HD-DVD format discs can be produced more cheaply and more quickly than the Blu-ray discs, and are therefore likely to become the dominant technology.
For the last two years, Microsoft and Intel have been careful not to alienate either camp in the format battle because they sell software and components to companies on each side. They also hoped that the electronics makers and Hollywood studios developing the formats would reach a compromise.
But the major Hollywood studios are now split between the formats, and electronics companies on both sides plan to start selling next-generation DVD players as early as Christmas. Sony also plans to include Blu-ray technology in its new PlayStation 3 game console to be released next spring. (Continue at source, registration might be required)